“The partnership with Lucasfilm has been amazing,” said Chris Heatherly, a Disney Interactive VP and head of Club Penguin. The “Star Wars” theme will also be offered on Club Penguin’s new mobile app, which has registered 1.5 million downloads since it was launched two months ago.

The takeover involves 18 rooms, three mini games and 20 or more costumes for penguin characters. Marvel was the first Disney branded crossover last summer, followed by “Monsters University.”īut the “Star Wars” event is Club Penguin’s largest to date, timed with next week’s Comic-Con in San Diego. Over the past year, Disney Interactive, which oversees Club Penguin, has increasingly turned to its corporate parent for more synergistic crossovers.Ĭlub Penguin’s managers have also given the sponsored events more playtime, with the events lasting two weeks at a time. In the events, that take place each month, the parties (tied to holidays or popular Penguin characters) theme buildings and interiors on the Club Penguin island, change the music, and offer players new costumes or decorations for their on-screen penguin characters, among other enhancements. More than 200 million penguins have been created. Event will be the longest that Club Penguin has offered its young members.Ĭlub Penguin has long hosted the parties as a way to keep kids coming back to the game, which is the top ranked virtual world for kids, but also as a way to attract new players and boost revenue from the sale of monthly memberships and virtual goods. On July 25, the online game will begin hosting its largest “party” to date, with available costumes, games and rooms in Club Penguin themed around characters and settings from the “Star Wars” films for three weeks. The Force is with Club Penguin: After launching successful “ parties” based around Marvel’s superheroes and Pixar’s “Monsters University,” Disney is turning its virtual world for kids over to “ Star Wars.”

Club penguin island characters